CPM stands for Cost Per Mille or in another term it also called Cost Per Thousand.
- CPM (Cost Per Mille) is used in measuring the impressions of an advertisement. It represents the cost incurred for one thousand impressions of an advertisement.
- Mille is Latin word denotes thousand (1000).
- This pricing structure is typical with online display advertising, where advertisers pay for publisher, the number of times a user views their ad in given ad space.
- CPM is a marketing term that refers to the cost an advertiser pays per 1000 impressions to publisher (Website/App).
- The team impression is a metric, which counts the number of ad views an advertisement receives.
- CPM is one of several methods used to in calculation online ads performance. Other methods include CPC (Cost Per Click) and CPA (Cost Per Acquisition).
