CPA stands for Cost Per Action or in another work Cost Per Acquisition
- In CPA (Cost per Action), the advertiser pays a fee to the publisher when an action is taken by a customer on the ad. This action can be anything from subscribing to consumers clicking on the button to a banner that takes them to a separate page/link/file.
- Another action can be making a purchase or signing up for an email list.
- This digital marketing model guarantees results for campaign output in terms of the acquisition of customers and is relatively low-risk since the business will only pay for the ads that lead to a sale or action.
- As this model guarantees results for campaign output, so advertiser has to spend more revenue compared to other advertising module.
- This module is relatively works same like CPC (Cost per Click).
